![]() ![]() Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Serenitie Wang contributed to this report. ![]() "But China. is always extremely important to any movie's success, and so breaking big there is a very important goal that all studios try to reach." #The last jedi hyperspace movie"Any movie that enters the $1 billion club globally like 'The Last Jedi' is a smash hit no matter how you look at it," said Dergarabedian. film release of all time, according to the company. Related: "Star Wars: The Last Jedi" reviewĭespite the middling box office figures, "The Last Jedi" was still the top Western film in China over the weekend, which Disney said helped it pass the $1.2 billion mark worldwide. Laura Dern as Admiral Holdo in 'The Last Jedi' Walt Disney Studios Motion Pictures Holdo’s maneuver, of course, happens rather late in The Last Jedi, when she’s alone on the Resistance cruiser and. A stormtrooper and security guard at the red carpet for the Chinese premiere of "Star Wars: The Last Jedi" at the Shanghai Disney Resort on December 20, 2017. "The Force Awakens," for example, had the benefit of "a decades-long buildup" to its release, he noted. "To elevate the brand in China, it may be a matter of consistency more than anything else," said Dergarabedian. Related: 'Star Wars: The Last Jedi' hits $1 billion worldwideĭisney took a more aggressive approach to marketing the movie this time around, from billboards and mobile ads to a star-studded premiere at the Shanghai Disney Resort, which opened in 2016.īut it may have to be patient in building a local following for the sci-fi blockbuster. "The historical performance of 'Star Wars' in China has not been earthshaking," said Dergarabedian."'Star Wars' is a cultural phenomenon in the United States and other parts of the world, but in China, the original films did not have a wide theatrical release and were not part of the cinematic culture." While it may be hard for fans to imagine, the hit franchise just hasn't acquired the same fevered frenzy in China that it has elsewhere. One of the most annoying things was the fact that the best scene the hyperspace kamikaze was wasted on the worst character to ever appear in a Star Wars movie, instead of being given to Admiral Ackbar, a fan favourite and established character, who was instead killed off-screen and referenced in one line of dialogue. ![]()
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